Organic Social Media Strategy and Audit Package
Deliverables:
Comprehensive Social Media Audit:
Analysis of current social media profiles on all platforms
Review of engagement metrics, content performance, and audience demographics
Competitive analysis to benchmark against industry standards
Identification of strengths, weaknesses, opportunities, and threats (SWOT analysis)
Social Media Strategy Development:
Clear identification of target audience and personas
Definition of key goals and objectives for social media presence
Content pillars and themes aligned with brand messaging
Platform-specific strategies for Facebook, Instagram, Twitter, LinkedIn, and others as relevant
Engagement and community management guidelines
Content Calendar:
Monthly content calendar template
Detailed posting schedule, including optimal times and frequency for each platform
Theme and topic suggestions for each post
Post and Story Templates:
Professionally designed templates for social media posts and stories
Editable formats in popular design tools (e.g., Canva, Adobe Spark)
Style guidelines to maintain brand consistency
Examples of high-performing post types (e.g., informational, promotional, interactive)
Training and Support:
Training session on using templates and implementing the social media plan
Access to a support resource for troubleshooting and ongoing questions
Quarterly review sessions to adjust strategy based on performance and trends